our thoughts

Mena Trott on Blog Design

February 27 2006
by Rachel

Tagged

Six Apart’s Mena Trott was recently interviewed by Business Week online. Six Apart is working on Project Comet (beta-launching soon) for the “new generation of blogs”.

Mena believes the next big issues in blog design are:

  • Select and filtered readership – different people want different views of the blog, something I touched on recently. “A big issue right now is how to take that idea in account when designing blogs”.
  • Keeping blogs uncluttered when more and more assets are added to the blog. (Amen!)
  • Discovering which template designs appeals to the largest number of people. Designing simple and bare-bones templates where you can focus on content and context.

I thought of this idea about three weeks ago and thought how cool a site it would be. Of course, someone else thought of it too and is about to launch mecanbe. In short, it’s a community site for achieving goals and tracking your progress. A site to watch.

I’ve been thinking more about blog layouts and whether or not new layouts improve things for readers.

In terms of this blog, would this layout be a more useful and helpful way to organise my blog posts:

Blog readability

I’d categorise my posts into three broad categories (and use tagging for the specifics): blog design (the main focus of this blog), other (technology) interests (Web 2.0, Ruby on Rails, AJAX) and my life (travel, photography, music). I have friends who want to hear about how my life is going and while I could continue on with my old blog, it’s helpful to let people know when I’m away on holiday or what I’m up to here too. Content would be organised a little like newspaper columns – I have my favourite columnists which I turn to first before glancing through the rest of the paper. Some have suggested having different pages for this – although without a front page which entices you to read this extra content, it might be easily overlooked. I give emphasis to the main focus of the blog by giving it the widest column, older posts aren’t lost in the mix so quickly and my content is more focussed.

Of course, categories provide us with these pages already – so people who’re interested in just reading about my life could just go to that page. But what if we saw category archives as more than archives, but rather like main sections of a newspaper – something we want to turn over to see, rather than old stuff that there’s just too much of to catch up on? By linking at the bottom of each of these columns to the appropriate category archive, we invite the reader to see more articles and stories like the ones they’ve just been reading.

So, would this layout be more helpful to you? Of course, if you’re a feed-reader, the corresponding question would be, would you prefer there were four main feeds for this blog (all posts, blog design, other interests, life)? (Yes, I know WordPress has created all of these already, but making them more obvious to everyone helps.)

While I’m thinking aloud, many times I’m at a blog and I wish I could quickly hide blog post categories which didn’t interest me. We spend so much time tagging things but do we use them as filters, rather than discovery tools? Would our blog/feed reading be more efficient if we filtered on tags which were relevant to us?

I can’t believe I didn’t know about Greys Matter – a blog by the writers of the TV show Grey’s Anatomy. Whether you watch the show or not, read this excerpt from a recent post:

After next Sunday’s episode, I’ll try to write in more depth about the stories and the characters and why I did what I did in both episodes. Right now, my hands are tied because until you see “(As We Know It)â€? – which is the title of next Sunday’s episode – I really can’t say much without giving things away. And you know how I feel about that.

I read every last one of your posts. I always do. So do the other writers. We can’t tell you how much that feedback means to us. We don’t really check message boards and we try not to pay attention to the press. But we feel like you who post here are our core group, our friends and truth-tellers, so your words keep us going or make us think in new directions or inspire us when we are feeling as if no one is watching despite what the ratings say.

You guys kinda rock.

Kinda?

You just plain rock.

Someone’s shown them the Cluetrain Manifesto. There’s no corporate-speak here, there’s fascinating insight into why the writers wrote what they did. More of these blogs, please! Oh, and check out the number of comments each post attracts.

PS I love Grey’s Anatomy. And I love Grey’s Anatomy music. I’ve bought the soundtrack and have discovered brilliant artists such as Tegan and Sara which have no airtime here.

Fumbling my way around OPML

February 23 2006
by Rachel

Tagged

Recently I created an OPML listing of TechCrunch’s product index. I’ve seen people talking about OPML before, and noticed it on some blogs but some things just escape your attention until you have a need for learning about it or using it.

What is OPML?
It’s an XML format for list outlines.

How does it relate to blogging?
It comes in handy when you’d like to export/import all the feeds you subscribe to (i.e. a list of feeds). People are sharing their OPML files so others can quickly subscribe to all the blogs someone else is subscribed to – and their “reading list” will be updated automatically when the owner adds/deletes feeds. You can also display the list on your blog and expand it out like a tree-structure to hunt for things you’re interested in, e.g. this directory.

Why the title “fumbling my way around OPML”?
Perhaps I don’t get it, but I’ve found that learning about OPML has been rather confusing and I don’t think it needed to be. I didn’t find the official OPML site to be user-friendly or informative. I figured I should download the OPML editor if I was going to be creating an OPML file. Again, I found that site really hard to follow. I eventually found some help on creating a reading list. Strangely, I had to update the software in order to be able to do this. Once updated, I thought it’d all be simple : just add in my feeds to go on my reading list and voila. Well, not quite. Everything seemed so non-intuitive and confusing in OPML editor. The documentation suggested validating your OPML file to see if everything’s working ok. My first reading list didn’t validate. There was all sorts of code that the OPML editor had added in itself which weren’t valid. Very weird. So I decided to approach this differently: scrap the OPML editor and code the OPML file myself, by looking at some examples. I meshed in some PHP code to loop through all the tag’s RSS feeds I was using and this time, everything validated perfectly.

I was left wondering: why isn’t there a quick template for creating a reading list?

Something like this:


<opml version="1.1">
<head>
<title>The Reading List Title</title>
<dateCreated>Mon, 23 Jan 2006 07:30:40 GMT</dateCreated>
<dateModified>Wed, 22 Feb 2006 13:50:13 GMT</dateModified>
<ownerName>Author</ownerName>
<ownerEmail>author@email.com</ownerEmail>
<expansionState/>
<vertScrollState>1</vertScrollState>
</head>
<body>
<outline text="Section heading"/>
<outline text="Text" title="Title"" type="rss" xmlUrl="http://www.thefeedurl.com/rss/"/>
<body>
</opml>

… where details would be swapped out for the real ones, and more sections/feed lines added in as necessary.

Have I missed something important? OPML seems a really simple and powerful tool but I have found the path so way to be incredily muddled and very geek-speak.

I’ve had this post in my drafts pile for some time and have been trying to learn more about OPML, in case I’m just way off here and missing the point. I’ve been quietly following Anne Zelenka’s posts on OPML and had been thinking to myself that it must just be me that doesn’t get it. But then today, she posted this:

I think I may display a whole lot of cluelessness in this post…I’ve played around a bit with the OPML Editor, and I can’t say I’ve accomplished much or even enjoyed it. I find it frustrating to use a tool that keeps me away from the code (i.e., the OPML) itself. I don’t fully understand its architecture–it seems to be written in C using something called the Frontier kernel. Perhaps I just need to spend more time with it. I plan to watch Lisa Williams’ video on building a reading list with it. Hey look! She put in a bunch of mom blogs. Thank you, Lisa. Seems I’m not the only one who sees more to the Web than tech, politics, and celebrity gossip.

I breathed a sigh of relief and felt safe to post my frustrations with OPML documentation and OPML editor. I hope that OPML moves out of the realm of geeks and becomes a useful tool for others.

…I still wonder what the OPML editor does exactly…and why I would need it.

Blog layouts boring?

February 22 2006
by Rachel

One of the conversations which has grabbed my interest since returning from holiday tackles blog layouts being boring or inflexible. Michael Parekh wishes that blog software “offered more flexible and alternative ways to present content in different forms within the same blog” and goes on to ask for a blog template with “the ability to have multiple tabbed pages” for different content (rather than setting up a separate blog). He also requests that there’s different ways to present content within those pages, such as without post titles or highlighting feature specific posts. Jeff over at BuzzMachine wishes templates were more flexible.

As many have responded, templates are incredibly flexible and those feature requests are all possible with today’s tools such as WordPress and MovableType. It is easy enough to set up multiple tabs which will show different types of content (thanks to categorisation) and different templates depending on the category. UX Magazine (created in Textile) is a lovely example which does exactly this. Problogger shows a nice example of a feature post area and tabbed blogs.

Michael’s reply is that he wants more mainstream, less “geeky” solutions that don’t require coding. All the things that we take for granted in blog functionality today arose out of requests like Michael’s – ones which started as geeky hacks/plugins/code and became popular and then were integrated with the core software (or kept as an easy-to-use plugin).

As a blog designer, a big part of my job is either finding or writing plugins to adapt the blogging tools to provide the funtionality you need and want. There’s no need to keep blogs as one long scrolling page of posts if you don’t want them appearing that way.

In the quest to keep blog layouts interesting, there’s room for caution: remember usability. Sometimes I like to scroll down and read a week’s worth of posts and don’t want to have to click through to each post like I have to on the popular and trendy new theme called Squible.

Sometimes, while we find our own layouts and designs worn out and tired looking, we need to remember that they’re still fresh and easy for our visitors to use. While innovation is important, there’s something to be said for a blog acting in a familiar way to new visitors – like a book we can always flick through.

And I’m back

February 20 2006
by Rachel

Tagged

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Just got back from having an awesome holiday hiking down in Abel Tasman National Park – see my Flickrset for snapshots. (more…)

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