The hottest new blog in Germany is Blog 27 and they’ve already got a hit song!
Wait a minute… a hit song? Confusing as it may seem, Blog 27 is the name of a blog and a girl duo band from Poland.
The two 13 year olds – Tola and Alicia – have a hit single in Germany called “Uh la la la”. I heard a little sample and let me say that… while it’s not quite as annoying as the crazy frog, it’s certainly “bubble pop” aimed at kids.
Incredibly ironic: there’s not really a blog on their site. There’s a frame with a scrolling news section but no sign of common blog elements such as permalinks, comments, or archives.
I’m sure they’ll be updating the site more as it only launched a week ago but is this a case of “the word blog is cool but we don’t know what it really means”?
In case you’re wondering how I discovered Blog 27, I was glancing through a new music page and wondered if it was a typo or not.
I googled a bit and liked Heiko Hebig’s comments:
Does that mean blogs are finally mainstream in Germany? The medium is the message. Uh La La La.
“Make sure the band name contains the word ‘blog’. Every blogger on this planet will talk about them. They will hit Technorati in less than 72 hours. They will become the biggest stars since Madonna and Prince. Blog… something. Blog 27. What a great name.” Uh La La La.
Clever marketing is being the first.
your thoughts