Each Tuesday this year, I’m going to share some of the things I’ve been reading which I have been inspired by or learnt from.

You’re Not Going to Read This:

“We’ve found effectively no correlation between social shares and people actually reading. There is obviously a correlation between number of tweets and total volume of traffic that goes to an article,” he says. “But just not a relationship between stories that are most heavily consumed and stories that are most heavily tweeted.”

So if you see someone tweet an article, it likely means they either didn’t really read it, or they read every word.

Tweet Buttons are less of a big deal than they used to be for your Twitter strategy. The most likely explanation?

“People are consuming more of their media on smartphones, where mobile layouts often omit sharing buttons. With mobile use growing, and Twitter use being disproportionately heavily on phones, I’d wager that’s worth at least a few of the percentage points in that drop. Smartphones generally have share-on-Twitter functionality built into their operating systems.”

Removing Social Sharing Buttons Increases Conversions. Yes, You Heard That Right! – data comes from a single site study but interesting to consider the potential harm of having no “social proof” on your social sharing buttons.

Should I use a Carousel? – love, love, love this.

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