Whale Oil

We recently redesigned New Zealand’s most visited political blog, Whale Oil, just in time for the big build up to our general election.

Cameron Slater’s hard hitting, controversial and highly publicised blog was rebuilt in WordPress (as the backend had got all mucked up during past upgrades) and the 40,000+ comments were imported into Disqus, making it easier for commenters to add their thoughts to the site.

Since we wanted to retain the strong blog feel to the site but enable visitors to quickly see all the latest posts (since there are many a day), today’s “table of contents” is found at the top of the sidebar. Further, there’s a way for Whale Oil to highlight a specific post to readers via the “Must Read” bar.

Archives are arranged in a nice grid of months (useful for checking past events on a political blog).

The site is also optimized for mobile browsers, which comprise a decent proportion of visitors to the site.

It was a pleasure working with Cameron and love how the redesign turned out!

“I have used Rachel and her team at cre8d on multiple occasions, mainly for my site redesign and for tweaks, adjustments or the addition of new features. Her work is professional, timely, accurate and cost effective. I have not a single thing I can fault her for. I have happily referred Rachel to associates of mine for web design work and would not recommend anyone else. I highly recommend them. Their design process and project management makes an upgrade and re-build a pleasure.”

— Cameron Slater
Rachel Cunliffe

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