Lately, almost every food blogger I’ve spoken with about redesigning their site brings up the same one: NYT Cooking.
Not because it’s flashy. Or new. Or doing anything revolutionary.
It’s something else entirely: it just feels good to use. Calm. Clear.
This morning, something odd happened at the gas station checkout — all because of a straw.
I’d just grabbed an Up & Go protein drink, and the woman behind the till did something unexpected. She pulled out an empty container from behind the counter, scanned that one, and then handed me the full one I’d actually picked up.
Does this sound familiar? You launched one landing page for a freebie. Then another for a seasonal opt-in. Maybe one for a waitlist. A few more for a product launch or challenge. Now it’s months (or years) later… and you’ve got a mix of LeadPages, email automations, Google Sheets, and forms that no one quite remembers setting up, but you’re too scared to delete just in case.