Adam Jacobson helps CEOs create more cash and less crisis by solving people, money, and technology challenges. A professional new custom WordPress website was launched to showcase his offer to those he is making connections with. Branding for the new site was also created.
The website is light, organized, clean, easy to scroll through, fast-loading, and provides a highly user-friendly experience on all devices (i.e. mobile-first/responsive design) and modern browsers.
The website focuses on establishing credibility through what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards. The primary call to action is for visitors to get in touch for further information about the three primary services.
The site is easy to be updated as needed and expand over time using WordPress’s Gutenberg block editor functionality. Particular emphasis will be placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.
