Chef Billy Parisi

Project Overview

Billy Parisi is a culinary school graduate with 15 years of experience in the restaurant industry. His food blog provides homemade recipes made from scratch using fundamental cooking techniques and high-quality ingredients. Billy recently went through a rebranding exercise and was ready to redesign his site with a professional design focused on user experience, SEO, and speed.

The site is built on the new branding, clean, modern, and with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, easy-to-read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers. The website’s primary call to action is for visitors to explore lots of recipes and watch Billy’s videos. Billy’s website has approximately 500 recipes.

The site is easy for Billy to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis has been placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles, image names, and site speed.

Rachel Cunliffe

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