World-renowned pastry chef, author and food blogger.
World-renowned pastry chef, author and food blogger.
We have been working with world-renowned pastry chef and author David Lebovitz since 2010. Initially he needed his site migrated from MovableType to WordPress and to have someone handle the technical aspects of his blog and design tweaks over time. We built out the recipe index and made the site more visually-oriented.
A lightweight mobile theme was added in 2013 using the WP Touch plugin. Mobile traffic to David’s site has grown consistently: from 4% of monthly sessions at the start of 2010 to 35% now.
In 2015, we redesigned his site with a fresh and very clean new look. Behind the scenes, it was entirely rebuilt to be fast-loading and responsive (aka desktop, tablet and mobile-friendly).
The focus was on a beautiful reading experience (particularly on mobile): lots of whitespace, larger fonts with suitable line lengths. In addition, we wanted to better promote David’s books with multiple purchasing options without cluttering up the page and well-placed advertising which worked across all screen sizes and devices.
Other new details in the custom WordPress website redesign include:
