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Flexible International Retirement Savings Trust (“First”) provides a suite of retirement funds aimed at internationally mobile high-net-worth investors and executives, particularly those migrating to Australia. The fund has been operating for 20 years and needed a website for marketing, together with a brand overhaul.
The website is professional and convey’s the fund’s bespoke, high-value service. It is light, organized, clean, easy to navigate, fast-loading, and provides a highly user-friendly experience on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing credibility through what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards. Introductory information about the product will be provided.
The website’s primary call to action is for prospective clients to get in touch for further information, as advice will be based tailored to clients’ circumstances.
The site is easy for First to update and expand over time as required. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles, image names, and site speed.