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Cheryl McColgan’s wellness, nutrition, and lifestyle website Heal Nourish Grow features keto recipes, cookbooks, coaching, podcast, and affiliate products. The site was launched four years ago and outgrew its blog-based design and was not streamlined. It was redesigned with a professional design focused on user experience, SEO, and speed.
Heal Nourish Grow is clean, modern, fresh, welcoming, and simple with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, easy to read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
The website’s primary call to action is for visitors to explore lots of recipes and resources, and buy cookbooks. Key performance indicators are visitors, session time, and subscriptions. The site is easy for Cheryl to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.