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Kit Hondrum’s food blog Kit’s Kitchen focuses on easy healthy weeknight recipes, with a seafood specialty. It was relaunched with a professional design focused on user experience, SEO, and speed.
The site is clean, modern, relaxing, elegant, and feminine, with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, easy to read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
The website’s primary call to action is for visitors to explore lots of recipes. Potential secondary calls to action are to subscribe to the newsletter and follow on social media. Key performance indicators are visitors, session time, and subscriptions.
Kit’s Kitchen has approximately 200 recipes that were reorganized for ease of navigation by visitors. The site is easy for Kit to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis will be placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.