LearnWell is a new brand that consolidated the products and services currently offered by ESA Digital, ESA Publications, and iQualify for Schools. A new Shopify website was launched to cater to both individuals (students and parents) and schools.
The website is light, organised, easy to navigate, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers. The site focused on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards. The website’s primary call to action is for visitors to make purchases. Key performance indicators are page impressions and sales.
The site ise easy for the LearnWell team to update and expand over time. Particular emphasis will be placed on search engine optimisation through lightweight code, minimal app usage, meta descriptions and titles, image names, and site speed.
