Olga in the Kitchen

Olga in the Kitchen provides easy-to-make recipes to give you confidence in cooking and baking from scratch. It has been relaunched with strong new branding, a professional design focused on user experience, SEO, and speed. The site is fresh, clean, warm, elegant, friendly, and modern, with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.

The site is easy for Olga to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis has been placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed. The website’s primary call to action is for visitors to explore lots of recipes. Potential secondary calls to action are to subscribe to the newsletter and follow on social media. Key performance indicators are visitors, session time, and subscriptions.

Olga in the Kitchen has approximately 120 recipes with ad revenue generated through AdThrive and hosted by BigScoots. Recipes will be reorganized by Olga, with instructions by cre8d.

Rachel Cunliffe

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