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One Saint Stephens is a new luxury apartment development from Coopers & Associates. A new website was launched with strong branding and a professional design focused on user experience and search engine optimization.
The site feels Euro-premium, luxurious, clean, sensual, and rich, with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
The website’s primary call to action is for visitors to register their interest in the development by completing a form after gathering enough information to feel well-informed in their purchasing decision. Key performance indicators are visitors, session time, and registrations of interest.
The site is easy for Coopers & Associates to update as needed and expand over time using WordPress’s Gutenberg block editor functionality. Particular emphasis will be placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.