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Playco’s website was completely redesigned in alignment with the business today, and design trends, and to utilize the new WordPress Gutenberg block editor which enables easier site updates. The website is light, organized, easy to navigate, easy-to-read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers. It will be built with a focus on user experience, SEO, and speed.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
The website’s primary call to action is for visitors to make an inquiry about a playground. Key performance indicators are visitors, session time, and inquiries. The site is easy for the Playco team to update and expand over time in WordPress’s Gutenberg “drag and drop” block editor.
Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.