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Rachel Mansfield has a collection of over 600 recipes built up over seven years of blogging, in addition to a cookbook, podcast, and lifestyle articles. The site will be rebranded and redesigned as a professional destination, rather than solely a food blog.
The site was built on the gorgeous new branding, clean, bright, modern, and with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, easy to read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers. It has been built with a focus on user experience, SEO, and speed. The brand includes cute and accessible stand-out items such as avocado emojis.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards. It will build legitimacy to support Rachel’s other business ventures.
The website’s primary call to action is for visitors to explore and drool over lots of recipes. Secondary calls to action are to opt into forms, engage through comments and ratings, and drive traffic to Instagram, TikTok, and Pinterest platforms. Key performance indicators are visitors, session time, and subscriptions.
The site is easy for Rachel and her husband to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.