Food blog Sweet Pea Kitchen focuses on easy-to-make recipes, with millions of visitors each month and about 1,000 recipes. It was relaunched with strong new branding, a professional design focused on user experience, SEO, and speed. The site is fresh, clean, simple, warm, and modern, with a magazine-style layout to inspire visitors. The website is light, organized, easy to navigate, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The website’s primary call to action is for visitors to explore lots of recipes. Potential secondary calls to action are to subscribe to the newsletter and follow on social media. Key performance indicators are visitors, session time, and subscriptions.
The site is easy for the team to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.