Tatyana’s Everyday Food specializes in dessert recipes with step-by-step video tutorials. Launched in 2021, the site includes many traditional Ukrainian, Russian, and Eastern European recipes. Her most popular YouTube videos have gained 2 million views and 20,000 pins on Pinterest. The site was redesigned with a fresh new clean, simple, modern magazine-style layout. A new logo and rebrand were part of the project.
The website is light, organized, easy to navigate, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards. The website’s primary call to action is for visitors to easily find and use the recipe cards. Secondary calls to action are to watch videos, subscribe to the newsletter (MailChimp), and share and comment on recipes.
The site has approximately 500 recipes that were reorganized.
The site is easy for Tatyana to update and expand over time in WordPress. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed. Note that site speed is a current issue.
