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TerraWealth™ is a new financial company with a fresh new client-centric approach, offering independent financial advisors and their clients true freedom in their approach to finance, with no product or brand loyalties.
The company needed an information-based website for independent financial advisors primarily, but also their clients. The site is clean, modern, fresh and welcoming, with a magazine-style layout to inspire visitors. It avoids having a stuffy and old traditional-style financial feel. The website is light, organized, easy to navigate, easy to read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site focuses on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
Key performance indicators are inquiries, visitors, and session time.
The site is easy for the TerraWealth team to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis will be placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles (via Yoast), image names, and site speed.