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New Beginnings Birth Center in Meridian, Idaho provides a well-equipped, beautiful environment for labor and birth. Their team of highly experienced midwives provides a safe place for healthy women to be empowered with confidence in their physical and emotional ability to birth free of routine interventions and unnecessary interference.
The company needed a redesigned website to better showcase its services to new and potential clients. The site educates expectant parents about the benefits of out-of-hospital births and their additional care services through the use of weekly articles and videos. The site is clean, modern, fresh, and welcoming. The website is light, organized, easy to navigate, easy to read, fast-loading, and highly user-friendly on all devices (i.e. mobile-first/responsive design) and modern browsers.
The site will focus on establishing what Google refers to as E-A-T signals (Expertise, Authority, and Trust), and compliance with Google’s latest standards.
Key performance indicators are inquiries, visitors, and session time. The site is easy for the New Beginnings team to update and expand over time in WordPress’s Gutenberg block editor. Particular emphasis was placed on search engine optimization through lightweight code, minimal plugin usage, meta descriptions and titles, image names, and site speed.