Once Upon a Chef

Once Upon a Chef features gourmet yet approachable, tried and tested recipes from
former­-chef­-turned­-mom Jennifer Segal. The author is passionate about teaching people how to cook and uses clear step­-by­-step photos in her recipes.

The site was redesigned with branding in line with its newsletter, easier navigation and optimized ad placements. It clearly explains the site to new visitors ­no matter what page they land on ­and connects them with Jennifer. The redesigns aims were to increase page views and reduce the bounce rate, particularly with Pinterest referrals.

Once Upon a Chef

The site features lovely visual elements such as:

Site features

Menus

Menu example

Categorized Recipes

Categorized Recipes

Tabbed Recipes

Tabbed Recipes

Testimonials

Testimonials

Learn more about our food blog design work

“I live in the United States so initially I was a little wary about hiring a design team all the way in New Zealand, but those concerns turned out to be entirely unfounded. Hiring Rachel and Stephen to redesign my website was one of the best business decisions I have ever made. They are a pleasure to work with – always professional, responsive (despite the time difference), and knowledgeable – and my new site is as beautiful as it is functional.

The numbers speak for themselves: since the launch of the new site about six months ago, my traffic and advertising revenues have increased threefold. Not only that, new email subscriptions have gone through the roof, thanks to a more engaging design and sign-up process that is easy and seamless.

I have continued to work with Rachel and Stephen and wouldn’t hesitate to recommend them – they are the top-notch!”

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Rachel Cunliffe

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