Once Upon a Chef

Once Upon a Chef features gourmet yet approachable, tried and tested recipes from
former­-chef­-turned­-mom Jennifer Segal. The author is passionate about teaching people how to cook and uses clear step­-by­-step photos in her recipes.

We redesigned Once Upon a Chef with a clean design and navigation.


Learn more about our food blog design work

“I live in the United States so initially I was a little wary about hiring a design team all the way in New Zealand, but those concerns turned out to be entirely unfounded. Hiring Rachel and Stephen to redesign my website was one of the best business decisions I have ever made. They are a pleasure to work with – always professional, responsive (despite the time difference), and knowledgeable – and my new site is as beautiful as it is functional.

The numbers speak for themselves: since the launch of the new site about six months ago, my traffic and advertising revenues have increased threefold. Not only that, new email subscriptions have gone through the roof, thanks to a more engaging design and sign-up process that is easy and seamless.

I have continued to work with Rachel and Stephen and wouldn’t hesitate to recommend them – they are the top-notch!”


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