3 tips for your marketing during COVID

Every day I ask:

How can I make the most of this situation?

Stressed, overwhelmed people find it hard to take in info. Don’t make people think or work hard with yours.

Three tips:

1. Add a “current status” message to your homepage

• At or near the top of the page.
• In a bar or in a box.
• State if you’re open for business or not.
• List changes to normal service.
• Added new offerings in response to coronavirus to help people? Tell them!
• Consider linking to a dedicated clean landing page like status.mywebsite.com that has more info (letter from CEO, status updates, relevant FAQ). (Interested? Email.)

2. Reduce, reduce, reduce

• Ruthlessly cut copy down to what you need to communicate.

3. Think “How can we help people differently?”

• Create a one-page highly-practical printable resource.
• Adapt services/offerings.
• What can you move online now? What can be built online now?
• Does our website reflect our business? Does it portray trust, expertise, and authority?
• Use Zoom and Calendly for online appointments and meetings.

Need help?

Email me or book a call.

We’re in this together,
Rachel