How much of your site is actually “you” right now?

Can it really be a whole new year already?

I’ve spent the last few weeks talking about what we do on several podcasts, including Food Blogger Pro, Eat Blog Talk, and Tastemaker Talk. I’d love to hear what you think of them!

This week, I’m heading to Los Angeles for the Tastemaker Conference! I’m so looking forward to meeting many of our clients in person for the first time. If you’re going to be in LA, please let me know – I’d love to meet up.

I’m also documenting the trip over at our new Instagram, @cre8ddesign. I’ll be sharing insights and tips from the sessions here if you want to follow along.

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As we kick off the year, I’ve noticed a recurring theme: even successful sites eventually lose some of their alignment.

For one of our current clients, we’re auditing a site that hasn’t been redesigned in six years. It’s a wonderful record of their growth, but it’s also a time capsule of old landing pages, courses, and offerings they no longer provide.

What was once a clear path for their visitors has become a maze.

I’ve realized that my best work isn’t just “designing.” It’s bringing everything back into alignment with what is offered now and what their visitors’ needs are today, not what was relevant in the past. By cleaning up content, taxonomies, and redirects, we make the site feel streamlined, light, and fast again.

It turns a “cluttered basement” of a website back into a high-growth asset. Just like our workplaces need regular cleanouts to stay functional, so do our digital spaces.

If you’re planning a site “spring cleaning” or a refresh this year, we’ve opened up a few spots for our Site Strategy Review.

This is a comprehensive evaluation from a design, UX/UI, and SEO perspective. It’s designed to be an action roadmap that identifies exactly where you can improve engagement and visibility. By the end, you’ll have a clear, prioritized list of recommendations to ensure your site is performing at its best and representing your brand accurately.

If you’re feeling out of sync with your current goals, I’d love to help you map out a plan to bring some order back. You can grab a slot on my calendar to see if a review is the right next step for you.