Food Blog Brand Audit

Your recipes deserve a brand that’s just as good.

A no-fluff review of your food blog’s brand and website, from someone who knows exactly what makes food blogs stand out.

You’ve put years into your recipes, your photography, and your audience. But if your brand doesn’t reflect the quality of your content, you’re leaving opportunities on the table. Sponsors scroll past. Readers don’t stick around. And you know something needs to change, but you’re not sure where to start.

The Food Blog Brand Audit gives you a clear, expert picture of what’s working, what’s holding you back, and exactly what to fix first so your brand finally matches the level of your content.

This is for you if…

  • Your blog has grown, but your brand still looks like it did when you first launched
  • You’re pitching to brands or sponsors and want your site to make the right first impression
  • Your photography is stunning, but your website doesn’t do it justice
  • You’re not sure why readers aren’t converting to email subscribers or repeat visitors
  • You want a second set of expert eyes before investing in a full rebrand or redesign

Note: This is a design and brand audit, not a technical SEO audit. We’re looking at how your blog looks, feels, and communicates. Not crawling your backlink profile or keyword rankings.

What’s included

1. Visual Brand Review

Whether your brand looks intentional, cohesive, and aligned with the niche and audience you’re building for.

  • Logo and brand mark: does it feel professional and distinctive?
  • Colour palette and typography: are they working together?
  • Overall brand consistency across your site, social, and media kit
  • Whether your visual identity would appeal to the brands you want to work with

2. Website Design & Reader Experience

Whether your site is easy to navigate, keeps readers engaged, and turns first-time visitors into regulars.

  • First impressions: what a new visitor sees and understands immediately
  • Recipe presentation and how your content is structured
  • Email sign-up: is it visible, compelling, and well-placed?
  • Mobile experience, since most of your readers are on their phones

3. Positioning & Messaging

Whether it’s immediately clear who you are, what makes your blog different, and why a reader should stay.

  • Clarity of your niche and point of difference
  • Whether your About page builds genuine connection and trust
  • How you come across to potential brand partners and collaborators

4. Priority Recommendations

Not a list of 40 things to fix. A clear, prioritised action plan: what to tackle first, what can wait, and what’s going to have the biggest impact on your growth.

What you receive

A Loom video walkthrough where I go through your brand and website in real time. You’ll hear my thinking, see exactly what I’m looking at, and understand the why behind every observation. Plus a designed PDF report summarising all findings and your prioritised action list, so you have something clear to reference and share.

Delivered within 7 business days of receiving your intake form.

How it works

  1. Pay and complete the intake form (10 minutes)
  2. We review your brand and website manually with expert eyes and honest feedback. No bots, no automated tools.
  3. Your video walkthrough and PDF report arrive within 7 business days of receiving your intake form.

Ready to see your blog through fresh eyes?

$497
one-time payment

Book Your Audit