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Thoughtful, calm web strategy tips to help grow your business, cut through the noise, and connect with real humans.
“They just want to hear stories”
I keep thinking about what my husband’s aunt said over dinner last week. She leads an over-90 group at her retirement village. Every time they meet, someone shares their life story, and she themes the food and decor around it. She said that people ask to come and speak to the group, but she says no because...
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What do we want to outsource?
For some people, hiring a gardener is an ‘essential’. They don’t have the capacity to do it themselves – whether that be due to desire, enjoyment, time, headspace, knowledge, energy, health, skills, etc. They’re happy to trade money for a beautiful garden.
When did you last use your own website on your phone? (Use, not edit it.)
Most business owners find their own website kind of boring to use. They have no real reason to visit it themselves, so they tune out to it. They have seen it so many times that they stop seeing it at all.
