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Thoughtful, calm web strategy tips to help grow your business, cut through the noise, and connect with real humans.
What do we want to outsource?
For some people, hiring a gardener is an ‘essential’. They don’t have the capacity to do it themselves – whether that be due to desire, enjoyment, time, headspace, knowledge, energy, health, skills, etc. They’re happy to trade money for a beautiful garden.
Optimize for connection
Grow your business with a website that cuts through the noise and connects with real humans.
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When did you last use your own website on your phone? (Use, not edit it.)
Most business owners find their own website kind of boring to use. They have no real reason to visit it themselves, so they tune out to it. They have seen it so many times that they stop seeing it at all.
“What problem are you trying to solve?”
This is a question that I often ask my clients. It frequently pauses the conversation, which is a good thing. People are often a little bit surprised when I ask it, saying, “Good question!”
